Wednesday, 26 October 2011

Malayalam film’s success to be celebrated in Dubai

The 100th day celebration of the superhit Malayalam film 'Salt N' Pepper' will be held here with a concert by Avial, a popular band from Kerala. Award-winning actress Shweta Menon and Baburaj, who star in the film, will join director Aashiq Abu and the Avial team for the musical evening.

Composer Bijibal, whose songs for 'Salt N' Pepper' are a hit in Kerala, will also perform at the event on Thursday, accompanied by Neha Nair, an upcoming singer who has a strong fan-following in the state. 'Salt N' Pepper', arguably the first "food movie" of Malayalam cinema, is a romantic comedy that also stars Lal, Asif Ali and Mythili. The film has been lapped up by the youth and family audience in Kerala, organizers of the event said. 'Salt N' Pepper' surprised traditional film pundits with its success and has set a new trend in the industry, opening doors to new experiments – once a trademark of Malayalam cinema.

Popular as Kerala's first global rock band, Avial performed for the closing credits of the movie with their song Anakallan. Avial takes its name from the eponymous south Indian dish – to highlight the mix of music flavours that the band brings – Malayalam folk with alternative rock. The event is being organised by WE TV Middle East, the youth channel in the bouquet of Malayalam Communications.

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