Sunday 15 February 2009

Coke signs up Vijay as brand ambassador

Well, amongst Kollywood stars its Ilayathalapathy Vijay whos been constantly roped in for more brand ambassadorships. Coco-Cola had earlier roped in Vijay as its brand ambassador during the year 2000-03.
Later, as the brand manufacturers felt that the product can peak in markets without any celebrities. Now as Vijays popularity is gone ahead amongst young guys especially in rural areas, the product managers have approached him for the ambassadorship deal.

One of the sources revealed that Vijay would start filming for the commercial ad of Coco-Colas latest theme of Open Happiness. Also added that the commercial will be aired within next couple of weeks on all media channels Earlier, during last year Vijay was offered the brand ambassadorship for Chennai Super Kings in T-20 Tournament. One of the leading trade analysts of Tamil Films box office collection had recently stated that though Vijays recent films hadnt done extremely well at box office, producers are on their heels of increasing his remuneration.

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