Jeevithanouka

Jeevithanouka - 1951

 

Jeevithanouka was a turning point for Malayalam cinema. This highly dramatic musical film, which narrated the story of ego clashes in a joint family, was mainly directed towards the women audience. Jeevithanouka was a huge success, and can be considered as the first 'super hit' of Malayalam cinema. Thikkurishi Sukumaran Nair, an actor from the stage, became the first 'superstar' of Malayalam cinema after the success of the film. But this success had also an adverse effect on Malayalam cinema. Films that were produced after Jeevithanouka were made according to this success formula, and nothing creative was seen for a long time. Superstars took over the driver's seat and directors were forced to the background.

• Ramu Karyat
Acclaimed as an innovator of Malayalam cinema of the 1950s to the 1970s, Ramu Karyat (1927-79), is one of the protagonists of Kerals People's Art Club in the domain of the communist IPTA. After Neelakuyi in 1954, he shot Minnaminungu (The Firefly) in 1957, a path breaking film of Malayalam cinema. Thoppil Bhasi's famous play Mudiyanaya Puthran (The Prodigal Son) was filmed by Ramu Karyat in 1961. This film featured Satyan, a specialist in 'macho' roles, which is a convincing melodrama about the irresponsibility of a self-centered young man who deliberately sinks into anti-social behaviour before being reconciled with life by the love of a young 'untouchable' girl and by the warmth of a group of workers. After Moodupadam (1963), a social film about the relationship between three major religious faiths of the State, Hindu, Christian and Muslims, Ramu Karyat made Chemmeen a definite turning point in Malayalam cinema.

• P Bhaskaran
P Bhaskaran started as a lyricist for the film Chandrika and made his directorial debut with Ramu Karyat as a co-director and an actor in Neelakuyil. He attempted hard-hitting realism in his earlier films but later works were mainly love stories and melodramas with social concerns. Some of his memorable films are Rarichan Enna Pauran (1956), set in the neo-realistic vein of Newspaper Boy, Anveshichu Kandethiyilla (1967) and Irutinte Atmavu (1967).

• A Vincent

Actress with a difference: Vedhika

Here is an actress who is not uncomfortable in the homely tag. Vedhika, the new cute heroine on the block, prefers to be a girl-next-door image; rather than being bold and beautiful. The charming actress had last appeared opposite to debut Shanthanu in Sakkarakatti. Now with her 5th movie Malai Malai, Vedhika will grace the screen again opposite Arun Vijay.

The actress is really much obliged with the audience's immense support and encouragement all these years. And with Malai Malai she is hoping that she lives up to their expectations. In this she plays the role of Anjali, a very bubbly, cute character. Anjali is a radio jockey and Vedhika is very glad to receive this role as she feels it is one-of-its-kind character.

The Muni heroine is willing to do more films in Tamil and other south Indian languages. Unlike other actresses she is not comfortable to shed her clothes and do sensual roles. She said, I am married to my career. I will not wear a bikini as I want to be an actress with a homely image. I like the professionalism of south Indian film industry and want to do more film with all top actors.

Hmm, now lets see if this pretty lass sticks to her words. For, there are many who have initially stepped into the homely attire and gradually shed the innocent tag.