Coke signs up Vijay as brand ambassador

Well, amongst Kollywood stars its Ilayathalapathy Vijay whos been constantly roped in for more brand ambassadorships. Coco-Cola had earlier roped in Vijay as its brand ambassador during the year 2000-03.

Later, as the brand manufacturers felt that the product can peak in markets without any celebrities. Now as Vijays popularity is gone ahead amongst young guys especially in rural areas, the product managers have approached him for the ambassadorship deal.

One of the sources revealed that Vijay would start filming for the commercial ad of Coco-Colas latest theme of Open Happiness. Also added that the commercial will be aired within next couple of weeks on all media channels Earlier, during last year Vijay was offered the brand ambassadorship for Chennai Super Kings in T-20 Tournament. One of the leading trade analysts of Tamil Films box office collection had recently stated that though Vijays recent films hadnt done extremely well at box office, producers are on their heels of increasing his remuneration.

INDIAN FILMS

Indian films  command huge domestic market and are popular abroad, particularly in Asia, Africa and West Asia. India leads the world in the output of films, with more than 800 Indian films produced annually.

The major production of Indian movie centers are Mumbai, Chennai and Kolkata. Apart from popular entertainment through commercial cinema, art cinema deals with a serious themes particularly relevant to Indian society. There has been widespread recognition of Indian artists and directors at film festivals in different parts of the world.

Movies arrived in India less than a year after the Lumieres first exhibited their cinematographie in Paris. On July 7, 1896, an agent who had brought equipment and films from France first showed his moving pictures in Bombay. That was an important day in the social and cultural history of the Indian people.

 

The first Indian-made feature film (3700 feet long) was released in 1913. It was made by Dadasaheb Phalke and was called Raja Harishchandra. Based on a story from the Mahabharata it was a stirring film concerned with honour, sacrifice and mighty deeds. From then on many "mythologicals" were made and took India by storm. Phalke's company alone produced about a hundred films.

The First International Film Festival, held in Bombay in 1951, showed Italian works for the first time in India. The influence of Neorealism can be seen in films such as Do Bigha Zamin/Two Measures of Land (Bimal Roy, 1953), a portrait of father and son eking out a living in Calcutta that strongly echoes the narrative of Vittorio de Sica's Bicycle Thief (1948). Mehboob Khan's Andaz/Style (1949), an upperclass love triangle founded on a tragic misunderstanding, draws on codes of psychological representation - hallucinations and dreams that feature strongly in 1940s Hollywood melodrama. Mehboob's tendency to make a visual spectacle of his material, and his involvement with populist themes and issues make him a good example of popular cinema of the time.

 

The late Satyajit Ray was awarded many prestigious international awards including the Oscar in 1992 for Lifetime Achievement in Cinema. Documentary and short film makers have also played an important role in spreading knowledge and awareness among sections which are yet to get the benefits of modern education. Film and Television Institute of India, Pune, imparts training in film making and televisions programme production.

 

Hindi Movies made by the students of this Institute have won many national and international awards in festivals in India and abroad

Outlander to release on Feb 13

The Tamil, Telugu, Malayalam and Kannada versions of the Hollywood film 'Outlander' is all set to release on the 13th of February. COO of Sun Pictures, Sax has revealed the news that Sun Productions will be distributing the film in all languages including English all over South India which is expected to do very well in India. For the first time, Sun Pictures is venturing into distributing and marketing an English movie after bringing out big time hits with Tamil.

From the same producers of the 'Lord of the Rings' trilogy, 'Outlander' is all about a space craft crashing into earth at the time of the Vikings. Two sworn enemies emerge from the wreckage a bloodthirsty scary creature and a soldier from an alien world.

With tremendous computer generated imagery, the film has already caught the imagination of South Indians thanks to aggressive promotions by Sun Network.

Sun Pictures will also be presenting three Tamil films shortly 'Ayan' starring Suriya and Tamanna, 'Pookada Ravi' starring Naren and 'Thee' with Sundar C.